Principal UX Designer, Prime Video » Current

• Own and govern the transaction framework that powers all paid experiences (subscriptions, rentals, purchases) across the Prime Video ecosystem, impacting ~60MM customers and 570+ channels globally.

• Define and establish scalable design systems and unified patterns, directly ensuring efficiency, consistency, and innovation for the global monetization pipeline.

• Has driven architectural and experience improvements resulting in: (1) Reduced Prime sign-up steps from 15 to 3 on Living Room Devices. (2) Architectural unification resulting in the deprecation and consolidation of ~200 page templates. (3) Usability studies showing 47% faster completion times and 86% better understanding of offerings for critical acquisition user flows.

Senior UX Designer, Prime Video » June 2020 - Sep 2025

• Lead design for Prime Video's International Growth Program, driving strategic UX roadmap definition through market research and cross-functional alignment.

• Designed and optimization Watch Party, transforming Prime Video's social viewing capabilities and driving adoption to 4.8 million customers who participated in 1.3 billion Watch Party sessions.

UX Designer, Prime Video » June 2015 - June 2020

• Designed and delivered Prime Video's Profiles and Identity Systems frameworks, one of the service's most complex early initiatives spanning 33 development teams including 10 outside Prime Video. Her work established foundational patterns for person-centric experiences that are still referenced today across Amazon's ecosystem, including Retail, Music, Devices, and Pharmacy, demonstrating both technical depth and long-lasting organizational impact.

• This work significantly enhanced personalization potential with one question: “Who’s watching?”

UX Designer, Amazon Retail » June 2014 - June 2015

• Owned the full UX lifecycle, from research and information architecture to final design specifications for critical merchandising tools used by internal teams. Designed and launched highly usable and intuitive interface components for the Amazon Retail Browse Experience, deploying globally.

UX Design Intern, Amazon Alexa » Jan 2013 - Sep 2013

• Contributed to the first-generation Echo device experience, focusing on the organization and architecture of the companion iOS app.

• Collaborated cross-functionally with VUI Designers, Sound Designers, and Engineering to define customer journeys and prototype novel interactions, including an initial 'Echo Trivia' game, exploring early concepts around ear-cons and core VUI utterances.

Visual Designer, Caffeinated Communication Studio » Nov 2011 to Nov 2012

Executed end-to-end visual design and marketing strategy for client projects, encompassing social media layouts, campaign materials, and corporate website redesigns.

Writing